SportsBusiness Daily: Your Ad Here: Sprint, Sunoco Top NASCAR TV Billboard Exposure
From the December 18, 2009 edition of the SportsBusiness Daily
Your Ad Here: Sprint, Sunoco Top NASCAR TV Billboard Exposure
Among billboard sponsors at NASCAR Sprint Cup tracks this season,
Sprint generated the most value during TV broadcasts with $26.5M in
exposure, according to data from K.C.-based sponsorship measurement
firm Image Impact. Sprint's total exposure in NASCAR's top series was
$323.1M, down 5.1% from a year ago. The Coca-Cola 600 on Memorial Day
weekend generated the most billboard exposure. The event was aired over
two days due to rain. No races in the Chase for the Sprint Cup were
ranked among the top five. During the 10-race Chase, driver Mark
Martin's No. 5 Chevrolet, with primary sponsors Kellogg's and CarQuest,
received the biggest boost compared to the 27 preceding races.
