SportsBusiness Daily: Phillies.com, Chevy Tops In World Series Brand Exposure On Fox
From the November 9, 2009 edition of the Sports Business Daily:
Phillies.com received the most brand exposure during Fox' coverage of
the six games of the Yankees-Phillies World Series, according to
sponsorship measurement firm Image Impact. Phillies.com received more
than $30.5M in exposure during the three telecasts from Philadelphia,
due primarily to three Phillies.com logo placements on the backstop
wall which were visible during most at-bats from the centerfield
camera. For the fifth consecutive year, Chevrolet garnered the most
brand exposure among MLB partners during the World Series, receiving
more than $27.1M in exposure, up from $25.7M a year ago. Chevrolet's
536 detections totaled over 52 minutes, 13 seconds (51:39) in total
on-screen time. The Yankees.com and Yankeesbeisbol.com Web sites
received more than $20.9M in combined exposure during the three games
at Yankee Stadium. All brands during the World Series combined to
deliver more than $280.9M in exposure value.
