SportsBusiness Daily: A-B Receives Most Brand Exposure Value During All-Star Game
From the July 17, 2009 edition of the SportsBusiness Daily:
MLB sponsor Anheuser-Busch received the most brand exposure value
during Fox' telecast of Tuesday's '09 MLB All-Star Game, according to
an analysis of the broadcast conducted by K.C.-based sponsorship
measurement firm Image Impact. A-B's Budweiser, Bud Light and Busch
brands combined for almost $4.15M in value as a result of 14 minutes 26
seconds of on-screen duration. Meanwhile, MLB sponsor Taco Bell was the
top individual brand, with 102 brand detections and 9 minutes 19
seconds of on-screen time, which delivered $3.18M in value. Of the top
10 most exposed brands during the All-Star Game, six are MLB corporate
partners. Tuesday's game, which at 2 hours 31 minutes was the shortest
All-Star Game since '88, delivered $30.5M in total value to 82
different brands
