Indy Racing League and Image Impact Announce Partnership to Evaluate Team Sponsorship Exposure
Image
Impact, the leading Web-based provider of brand placement measurement
and valuing, will supply IndyCar Series and Firestone Indy Lights
teams, brand exposure analysis information during all race broadcasts
throughout the 2009 season in a partnership announced today with the
Indy Racing League, the sanctioning body for the IndyCar Series and
Firestone Indy Lights.
Using cutting-edge technology, Image Impact provides the client with
comprehensive, verifiable brand placement evaluation and analysis
information to make predictive decisions and validate placement values.
“We are very excited about this partnership with Image Impact and
the opportunity to give our teams analysis and brand exposure following
each IndyCar Series event,” said Greg Gruning, vice president of sales
for the Indy Racing League. “We see this as a very valuable tool
particularly now with the economic climate we face. Our relationship
with Image Impact will give teams comprehensive, accurate, verifiable,
timely and relevant data on a regular basis.”
“We applaud the IRL for their insight and goal-oriented vision. They
are dynamic thinkers with a true vision. As leaders in the motorsports
industry, they continue to demonstrate acumen on and off the track. I
sense tremendous growth with the IRL, as exemplified with their
unprecedented 10-year broadcast deal with Versus, and their foresight
to support their teams,” said Mike Baron, Vice President of Business
Development and Sales for Image Impact. “Working with a property like
the IRL is a privilege and we look forward to exceeding their
expectations.”
The 2009 IndyCar Series and Firestone Indy Lights opened their seasons
on April 5 with the Honda Grand Prix of St. Petersburg. “The Greatest
Spectacle in Racing,” the Indy 500, ran on Sunday, May 24 with Helio
Castroneves winning his third career Indy 500.
