Image Impact Announces the Implementation of BrandBase® Version 5.0
Image Impact announced today the implementation of BrandBase® Version 5.0.
This updated version of Image Impact's proprietary web-delivery
platform includes several new enhancements designed to make the user
interface more efficient and easy to use. Some of these enhancements
include:
Spot-Rate calculator - Allows users to change spot rates on all
report pages dynamically, allowing one to view the difference in
monetary values from network spot rates to client-specific spot rates
and easily compare broadcasts using baseline, average rates.
Ratings Calculator - By plugging in ratings and/or viewership numbers, users can generate net impression values and discounted GRP's.
Export to Excel Tool - Each report page can now be dynamically
exported into an Excel document allowing users to easily combine
BrandBase data with other off-line reports.
New Webpage look - Cosmetic enhancements to page layouts and
headings have been made to make the BrandBase navigation experience
faster, more efficient and more aesthetically pleasing.
"These upgrades are a necessary part of our commitment to delivering
the best information in the industry in the most user-friendly way
possible," said Russ Cline, President and Founder of Image Impact. "We
are confident that our upgrades will greatly enhance and optimize our
clients' partnership with Image Impact.
