Kenseth Delivers Big Value In Back-To-Back Victories
Matt Kenseth has been delivering big exposure for his sponsors after
following up his season opening victory in the Daytona 500, with the
checkered flag in the Auto Club 500. Kenseth delivered $2.91 million in
brand exposure according to a study conducted by Image Impact for the
race. Coupled with his victory at Daytona, Kenseth has now delivered
over $6.8 million in brand value, over 30 percent of his total brand
exposure during the 2008 NASCAR Sprint Cup Series. Carhartt, who served
as the primary sponsor of Kenseth’s Auto Club ride received $993,500 in
value from the race.
According to Image’s findings, the 43 race cars on the track and their
drivers’ exposure delivered over $19.6 million in value to their
affiliated sponsors. Jeff Gordon finished second on the track and was
second in total brand exposure with $2.37 million in brand value. Greg
Biffle’s primary sponsor 3M was the top earning brand with $1.43
million in value.
Click here to read the full release in .pdf format including the chart of the Top 10 drivers in brand delivery.
