Chicago White Sox Will Use Image Impact For 2009 MLB Season
Despite
current financial constraints many organizations are facing, the White
Sox have chosen to exercise a proactive stance by providing credible
brand placement analysis for their sponsors. Image Impact announces
that the Chicago White Sox have signed an agreement to utilize their
services for the 2009 MLB Regular Season. The agreement provides
detailed brand evaluation and analysis of their sponsors and partners
via the Image Impact Brandbase® reporting tool, consulting and sales
support.
Jim Muno, Senior Director of Corporate Partnerships, Chicago White Sox
explains, “We realize that during tougher economic times, a client’s
ROI can be the most important factor in making or breaking a renewal or
new acquisition. While other properties may choose to scale back on
their expenditures in areas such as research and measurement, the
Chicago White Sox choose to be more proactive utilizing sponsorship
measurement services such as Image Impact to reassess the value of its
inventory and overall quality of its partnership packages to ensure the
greatest chance of success for our corporate partners.”
In one of the more innovative sponsorship integrations in sports, first
pitch for some of the White Sox’s home games will be at 7:11 PM. This
marks the third year the partnership with 7-Eleven® convenience stores
will be incorporated into the team’s game start times.
“We applaud the White Sox for their insight and goal-oriented vision.
As leaders in the baseball industry they continue to demonstrate acumen
on and off the field. Working with organizations like the White Sox is
a privilege and we look forward to exceeding their expectations,” John
Boerigter, Director of Client Services with Image Impact.
The White Sox open their defense of the American League Central crown on April 6, 2009.
To read the full release in .pdf format click here.
