Gatorade Scores Big Among Brands In Super Bowl Exposure
Gatorade
led all brands in televised exposure during Super Bowl XLIII reports
Image Impact, the leading web-based provider of brand placement
measurement and valuing. Creatively using the nation’s biggest sporting
event to showcase the rollout of its ‘G’ rebranding strategy, Gatorade
scored big with $30.1 million in exposure coming from nearly 27 minutes
of on-air exposure. Image Impact analyzed and monetized all
in-broadcast brand exposure in the 11 hours of Super Bowl XLIII
coverage including the NBC pregame shows. The entire televised coverage
yielded nearly $130 million in brand exposure.
As the presenting sponsor of the Gatorade Halftime Report the vast
majority of Gatorade exposure resulted in $19.3 million in value.
During the pregame show, Gatorade received over $2 million in exposure
through its product placement atop the Commentators’ Desk. Gatorade
also received in game exposure through towels, cups and coolers with
the ‘G’ logo on them as well as the traditional victory Gatorade bath
administered to winning coach Mike Tomlin of the Pittsburgh Steelers.
