Sports Business Journal: NASCAR Exposure Value Nearly $1.7 Billion
From the December 8, 2008 edition of the SportsBusiness Journal:
"NASCAR sponsors received almost $1.7 billion in exposure for their
brands this year, according to the results of custom research for the
recently concluded season.
For the second straight year, SportsBusiness Journal/Daily teamed with
Kansas City-based sponsorship measurement firm Image Impact to measure
the exposure received by companies doing business with NASCAR. This
year, we captured and assessed more than 138,000 sponsor impressions,
44 percent more than last year’s study, through NASCAR’s 37-race Sprint
Cup Series schedule, which includes the Sprint All-Star Race."
