Sports Business Daily: Chevy Received Most Brand Exposure During MLB All-Star Game
From the July 18, 2008 edition of the Sports Business Daily:
MLB sponsor Chevrolet for the third consecutive year received the most
brand exposure during Fox' broadcast of the MLB All-Star Game,
according to K.C.-based measurement firm Image Impact. Chevrolet
parlayed its 89 detections during Tuesday night's game into more than
$6.88M in monetary exposure. Fox' broadcast delivered more than $43.48M
in total exposure to 59 different brands. The most valuable location
within the broadcast was the backstop rotational sign which provided
over $15.21M in exposure accounting for 35% of the broadcast's total
value. Chevrolet led with a game high 24 audio mentions out of a total
of 79.
Meanwhile, MLB sponsor State Farm dominated exposure during Monday
night's Home Run Derby. State Farm, the event's title sponsor, received
686 detections totaling more than $6.53M in value, accounting for 46%
of the total value of the broadcast. State Farm had over 1 hour and 11
minutes of on-screen time with an average length of 6.23 seconds.
