Sports Business Daily: Tracking The Impact: Nextel Cup Brand Exposure
From the December 12, 2007 issue of Sports Business Daily:
"One need look no farther than the cars' hoods in NASCAR to find many
of the industry segment leaders. Chevrolet saw the biggest share of the
$151.5M in sponsor exposure on the hoods with $29.0M for the season,
according to research from Kansas-based Image Impact. In the beer
segment, Budweiser garnered the most exposure value at $45.5M, while
leading all brands in exposure from the interior of the car ($3.5M in
value). Lowe's beat out official NASCAR sponsor The Home Depot in the
home improvement category, earning $42.6M in exposure value, which
included exposure from the rear quarter panel of the cars ($4.7M) and
the uniform backs of the pit crews ($1.1M)."
