Sports Business Daily: Lowe's Top Brand In Venue Sponsor Category
From the December 11, 2007 edition of the Sports Business Daily:
"Kansas City-based Image Impact studied the exposure received by the
149 brands that had sponsorship deals with at least one of the 22
tracks hosting a NASCAR Nextel Cup race this season. To generate a
detection in this “venue sponsor” category, a brand’s placement had to
be endemic to the track hosting the race, such as via a billboard or
infield signage. Lowe’s received more than $4.9M in exposure, or 14.7%
of the total monetary value that all venue sponsors received."
