Sports Business Journal: There's Value in Being Seen and Heard
"NASCAR races have long served as highly visible exposure opportunities for corporate America.
Company logos appear on cars, drivers and pit crews. The names of those
same companies are mentioned by TV broadcasters throughout the race
and, postrace, by the drivers themselves. Still additional placement
comes with the various on-screen graphics seen during a broadcast.
But what’s the monetary value of these exposures?
Getting an answer to that multimillion-dollar question is at the heart
of SportsBusiness Journal and SportsBusiness Daily teaming with Kansas
City-based sponsorship measurement firm Image Impact this year to
capture and assess more than 96,000 sponsor impressions through
NASCAR’s 37-race Nextel Cup Series schedule, including the Nextel
All-Star Challenge."
Click Here to read the story portion of the NASCAR Nextel Cup Study published December 10, 2007 issue of Sports Business Journal. For the full report visit www.sportsbusinessjournal.com.
