Sports Business Daily: What Chase? Dale Earnhardt Jr. Tops Driver Brand Exposure
"Despite
just missing qualifying for the Chase for the Nextel Cup, Dale
Earnhardt Jr. delivered the most brand exposure of any driver for all
races through the Chevy Rock & Roll 400 on September 8, according
to data compiled by Image Impact."
As seen in the September 20, 2007 edition of the Sports Business Daily.
