State Farm, Chevrolet Winning Brands from MLB All-Star Game and Home Run Derby
State
Farm Insurance hit one out of the park, coming away the big winner from
the 2007 Major League Baseball Home Run Derby. Held at San Francisco's
AT&T Park, the Home Run Derby delivered a total of $16,114,118 in
Monetary Value (MV®) to all the associated brands.
Much like the American League All-Star team, Chevrolet held off a late
rally in the bottom of the ninth to come out winners in the 2007 Major
League Baseball All-Star Game. Chevrolet received the most brand
exposure from the broadcast registering 98 detections and delivering
$4,981,733 in MV. Budweiser was close behind receiving $4,798,811 in
value across only 78 detections.
