International Speedway Corporation to partner with Image Impact to provide Brand Intelligence
Image Impact is announcing today a multi-year partnership with International Speedway Corporation (ISC) to provide brand exposure data, insights and analytics to each of ISC’s 12 tracks. Image Impact will provide in-race sponsorship exposure results covering all track assets and race entitlement exposures from the NASCAR Sprint Cup Series, NASCAR Nationwide Series and the NASCAR Camping World Trucks Series broadcasts. They will also be providing all ISC tracks with race entitlement exposures that is picked up on local news affiliates across all 210 DMA’s, 150 major cable stations as well as monitoring all Motor Racing Network (MRN) Radio broadcasts. This TVNews and Radio Monitoring is a part of an overall value-added package of services that will greatly assist ISC with continuing to deliver strong value to their corporate partners.
One of the key components of the partnership is having Image Impact provide its Brand Information IntelligenceSM analytics services to ISC and its tracks. By studying the sponsorship exposure across all 12 properties, Image Impact is able to identify key findings and best practices and therefore assist ISC with improving sponsorship delivery to all partner brands.
“We continue to explore opportunities to demonstrate the significant value our facilities and sponsorship platforms deliver to partners,” said ISC Vice President and Chief Marketing Officer Daryl Q. Wolfe. “In addition to the several million fans that attend our premier events year-round, tens of millions more view our races on television and listen to our broadcasts across MRN and its hundreds of affiliates. By partnering with Image Impact, we can provide quantifiable results and strategic intelligence to our partners in order to help them maximize the results of their relationship with ISC.”
“We commend ISC in taking a proactive approach on behalf of their partner tracks to get the most comprehensive and accurate brand exposure results available today,” said Mike Baron, Vice President of Business Development and Sales for Image Impact. “We are confident that ISC can use our intelligence information to continue to deliver strong value to their corporate partners with an eye on improving the future of motorsports sponsorships.”
