Behind a combination of in-stadium signage, on-air graphics and audio mentions, Pepsi received the most brand exposure value during FOX’s telecast of the 2010 Major League Baseball All-Star Game held at Angel Stadium in Anaheim. Pepsi received over $4.26 million in value from 7:01 of on-screen duration according to Image Impact, the official company of brand placement analysis for Major League Baseball. Gatorade was second in total value, but was the leader in detections with 265 and a total of 15:32 of duration delivering the sports drink $3.87 million in value.
FOX’s broadcast of the game delivered $40.4 million in total value to 81 different brands. The most valuable location within the broadcast was the rotational signage position behind home plate which provided $12.5 million in exposure.
