Image Impact^® analyzes brand placement opportunities based on the following basic principles:

All detections are NOT created equal
Sponsor images that appear large and in isolation for long durations have greater potential impact on viewing audiences than small, short duration images appearing in clutter. Image Impact understands, measures and individually values all presentation quality attributes of brand placement images.


30 seconds of signage exposure is NOT equivalent to a 30 second commercial spot
Commercial spots are scripted and produced to optimize message delivery to viewing audiences independent of an event or programming content. Brand placement opportunities are tightly associated with programming content and offer strong brand equity transfer value (BETV^SM). Brand Equity Transfer Value is the increase in perceived value a brand receives by being associated with a person, product, service, team, league, or venue. Image Impact understands these qualitative distinctions and accounts for the potential impact differences.


Monetary Value is key when evaluating brand placement opportunities
Determining ROI for any investment is critically important for sponsorship assessment and continued activation improvement. Image Impact understands the relationship between brand presentation quality, viewership and the monetary value of sponsorship opportunities.