Image Impact^® is the only sponsorship detection company capable of producing overnight reports following a live broadcast. By obtaining live, overnight reported information posted to the Image Impact BrandBase^® reporting site, on-site teams can make changes in “hotspot” areas, maximizing sponsor brand exposure across a multi-day televised event.

Image Impact, in coordination with on-site teams from the RCA Group have employed these strategies in managing event signage for ESPN/ ABC Sports’ Summer and Winter X Games. With Image providing overnight data and “hotspot” locations from the live broadcasts, the on-site RCA Group staff was able to manipulate signage locations in order to maintain proper ratios of exposure amongst the event sponsors.