With the increasing amounts of money spent on brand placement, there has developed a greater need for accountability amongst industry decision makers. Agencies, sponsors, networks, venues and event organizers all need an accurate way to measure ROI in a timely and verifiable manner.

Faced with this growing need, Image Impact^® foresaw the importance of providing a verifiable standard and method of reporting and developed the cutting edge TRI-ID ^® software that collects brand placement exposure during television broadcasts.

Image Impact provides the client with comprehensive, accurate, verifiable, timely and relevant information to evaluate and justify financial sponsorship decisions.

This is done via BrandBase^®v.7.0, Image Impact's state of the art seamless, secure web-based portal and sponsorship information reporting solution.

Image Impact is a sister company of RCA Group, an event marketing and promotions company who, for over 23 years, has excelled in the sponsorship and event management business. RCA Group, under the direction of President and Founder Russ Cline, has an extensive resume of event promotions, both nationally and internationally.

Some of these include Davis Cup and Fed Cup Tennis and ESPN/ ABC Sports’ Winter and Summer X-Games. In addition, RCA Group provides strategic management of event signage and sponsor fulfillment, including the interactive elements for ESPN / ABC Sports.